When it comes to hiring and retaining the best workers, it’s a brave new world. If your company isn’t making it easy for candidates to visualize themselves working for your company, you may be losing the best people to the competitors who are. When it comes to working for your company, potential job seekers today want to know what to expect before they ever fill out an employment application. Most employers understand this, which is why they craft sophisticated, intelligent social media strategies to recruit, hire and retain the best potential candidates. And it’s what keeps them glued to their mobile devices throughout the day. Social networking is the top reason most people go online each day. If you don’t already have a social media strategy for building your brand, developing new customer bases, and connecting with potential job applicants, you need to get started right away. In just the last 10 years, social media has become the single most important platform for connecting with customers, job seekers, and others who interact with your brand. Post video testimonials, smart phone videos, screen captures and other simple, effective videos that are low-cost or free to produce to make instant, heartfelt connections with candidates, customers and others. Unlike any other medium, video allows you to share your company’s story, its values, and its ideals in a manner that viewers can instantly connect with.īest of all, you no longer need to spend a fortune on professional video production in order to impress visitors. Video offers an unprecedented opportunity to connect not just with potential job applicants, but also customers and clients. How many videos does your company have on YouTube, Vimeo and the other most popular video sharing sites? Are there any? If not, you may be missing out on one of the best opportunities for giving prospective job seekers an insiders’ view of what it’s like to work for your company. They are more likely to browse YouTube than they are LinkedIn or other business-centric social networking sites. Most web users – especially younger job applicants – have grown up using streaming video. What you see is what your prospective job applicants will find when they consider working for your company. If you’re not sure if your website is geared toward mobile users, try this experiment: Take out your smart phone, open the browser, and type in your company’s name. If your company isn’t mobile optimized, you could be missing out on many of the best candidates. Is your company’s website mobile-friendly? Most prospective job candidates use their smart phones, tablets, laptops and other mobile devices to connect with potential employers. Here are three ways your company can interact with job seekers so they can see themselves working for your company before they ever fill out a job application. The competition for highly qualified candidates is intense, so if you aren’t seeking new ways to help potential candidates visualize themselves on the job, you may be missing out on the best people.Ī recent survey conducted by the hiring websites CareerBuilder and Inavero found that the best candidates expect potential employers to provide them with a clear understanding of what the job is all about … before they even submit an application!Īnd the best companies are responding in kind by using emerging technologies to provide potential job seekers with a comprehensive view of what they can expect on the job. Now more than ever, job applicants want to know exactly what they can expect if they were to go to work for your company.
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